Distribution Channels in the Travel and Tourism Industry

This case study explores Marriott International’s distribution strategy across direct and indirect channels, including its website, mobile app, OTAs, and corporate partnerships. It breaks down how Marriott manages global logistics, inventory, and booking systems to maintain service consistency across 8,500+ properties. The post also analyzes current challenges—like OTA commission fees and supply chain disruptions—and offers recommendations such as AI integration, sustainability upgrades, and supplier diversification. Ideal for readers interested in hospitality operations, marketing, and global brand strategy.